Social Media Management Case Study

The Landing Rooftop

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Our Goal

After a collaborative Strategic Growth Session, we agreed on a strategy to increase social media engagement and build stronger connections with the local community to increase visits and grow brand awareness.

Social Media Management at Work

Strategies Implemented

Before starting with Sky’s The Limit, The Landing Rooftop faced hurdles surrounding growing their online audience. We aimed to boost their visitors by driving engagement with the following social media strategies:

Content Creation

  • Curated high-quality, visually stunning posts showcasing signature drinks, rooftop views, and unique dining experiences.
  • Included compelling captions with calls-to-action to encourage likes, comments, and shares.

Story Highlights

  • Utilized Instagram Stories to showcase daily specials, events, and behind-the-scenes content.
  • Maintained a high completion rate (average 85%) by posting engaging and concise stories.

Audience Engagement

  • Promptly responded to comments and direct messages to foster a sense of community.
  • Incorporated interactive elements like polls, questions, and quizzes in stories to boost participation.

Analytics Monitoring

  • Analyzed detailed post and story performance to identify top-performing content and optimize future posts.
  • Adjusted posting schedule based on peak audience activity times.

Challenges

  • Relatively low impressions and reach compared to potential audience size.
  • Limited engagement despite visually appealing content.
  • Need to convert more viewers into followers and on-site visitors.

Results

  • Increased Engagement: Achieved a 6.61% engagement rate, well above industry averages, demonstrating strong audience interaction.
  • Improved Story Completion Rate: Stories consistently averaged an 85% completion rate, indicating that viewers found the content engaging and relevant.
  • Steady Impressions and Reach: Generated over 10,000 impressions and reached a highly engaged audience of non-followers.
Data-Driven Social Media Management

Top Performing Content

“Mama Mafiosa Bloody Mary”

  • Engagement Rate: 7.5%
  • Impressions: 205
  • Reach: 201
  • Engagements: 13 likes, 2 shares

“Happy Hour with a View”

  • Engagement Rate: 7.6%
  • Impressions: 123
  • Reach: 118
  • Engagements: 7 (6 likes, 1 comment, 2 shares)

“Rooftop Celebrations”

  • Engagement Rate: 8.5%
  • Impressions: 233
  • Reach: 224
  • Engagements: 14 (11 likes, 3 comments, 5 shares)
Future Strategies and Optimization

Key Takeaways

Strengths

High-quality visuals and engaging captions led to strong audience interaction. The use of Stories successfully kept the audience engaged and informed.

Opportunities

Focus on converting non-followers into followers by leveraging targeted ads and more consistent calls-to-action.

Next Steps

Develop a strategic plan with Sky’s The Limit Multimedia to further optimize Instagram performance. This will include:

  • Increasing follower count through targeted campaigns.
  • Enhancing engagement with video content and reels.
  • Collaborating with local influencers to amplify reach.

By implementing these strategies, The Landing Rooftop can continue building its online presence, driving more engagement, and attracting visitors both locally and beyond.

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Contact Us

If you’re looking for expert social media management, Sky’s The Limit Multimedia is here to help. Reach out to us today and let’s discuss how we can bring your vision to life.

(321) 451-3034

[email protected]

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30 Minutes

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