Social Media Management Case Study

Hotel Melby

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Our Goal

After a collaborative Strategic Growth Session, we agreed the goal of our Social Media Management strategy was to increase online visibility and attract both locals and travelers to visit the hotel.

Social Media Management at Work

Strategies Implemented

Before starting with Sky’s The Limit, Hotel Melby faced hurdles surrounding inconsistent engagement online. We aimed to increase engagement and drive visits with the following social media strategies:

Content Creation

  • Developed visually appealing and SEO-optimized posts focusing on the hotel’s unique features, such as rooftop views and proximity to local attractions.
  • Highlighted engaging events and promotions to capture both locals and tourists.

Targeted Posting Schedule

  • Posted consistently to maintain visibility, including a mix of high-quality posts and interactive content to drive engagement.

Engagement Focus

  • Encouraged interaction through calls to action (e.g., tagging friends, sharing photos, commenting).
  • Increased focus on converting non-follower reach into page likes by using follow prompts and engaging content.

Analytics-Driven Adjustments

  • Analyzed Facebook insights to identify top-performing content and replicated similar strategies.
  • Adjusted posting times to align with audience activity and trends.

Challenges

  • Fluctuating engagement rates on Facebook despite consistent posting.
  • A significant percentage of reach coming from non-followers, highlighting the need to convert viewers into engaged followers.
  • Declining reach and impressions over some periods, with reach dipping as low as 13,780 and peaking at 38,330 during key weeks.

Results (4 Week Period)

  • Page Likes: Increased from 3,861 to 3,901 (+40 new likes).
  • Impressions: Fluctuated weekly, peaking at 49,054 and averaging approximately 34,550.
  • Reach: Reached a high of 38,330, with a four-week average of 28,018.
  • Page Views: Consistent activity, with a high of 819 views in December and steady engagement around 250-270 views weekly in January.
Data-Driven Social Media Management

Top Performing Content

“Discover Erna Nixon Park”

  • Caption: “✯️✨ Discover Erna Nixon Park “
  • Engagements: 6 likes, 3 clicks.
  • Impressions: 177.
  • Reach: 165.

“Explore Crane Creek Promenade”

  • Caption: “🌳✨ Explore Crane Creek Promenade “
  • Engagements: 1 like.
  • Impressions: 208.
  • Reach: 205.

“Exclusive Deals”

  • Caption: “💻✨ Exclusive Deals Just for You!”
  • Engagements: 4 likes, one click.
  • Impressions: 131.
  • Reach: 124.
Future Strategies and Optimization

Key Takeaways

Strengths

Strong reach metrics driven primarily by non-followers. Weekly impressions and page views indicate a solid foundation for growth. Posts focusing on local attractions and exclusive deals resonated most with the audience.

Challenges

Conversion of non-followers to engaged followers remains an area of improvement. Seasonal dips in reach and engagement may require fresh, attention-grabbing campaigns.

Recommendations

Continue partnering with Sky’s The Limit Multimedia to receive a detailed strategy plan for the next steps forward. This plan will focus on increasing follower engagement, enhancing content performance, and converting non-followers into loyal fans.

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If you’re looking for expert social media management, Sky’s The Limit Multimedia is here to help. Reach out to us today and let’s discuss how we can bring your vision to life.

(321) 451-3034

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